1. A person who operates a motor vehicle in an aggressive and unorthodox manner, consisting of, but not limited to, drifting, burnouts, donuts as well as acts of automotive aeronautics. One who hoons.
We’re much more than a brand. We’re a community, an entire subculture fueled on the shared passion of going fast and breaking things. We don’t just create our content. We live for this sh!t.
We only do work that works for our brand. This allows us to produce raw, real, and entertaining content that speaks directly to our young, aggressive audience. We’ve built our brand on leading through influence and doing things the others won’t.
We connect with our fans in a way that our competitors will never understand. Our content feels genuine because it is, and the connection with our audience is authentic, because we are the audience. We live this life.